
Should you go direct to a factory or work through a sourcing agent? Both approaches have real trade-offs. This guide breaks down the costs, risks, and decision criteria so you can choose the right model for your brand.
One of the first strategic decisions every apparel brand faces is whether to source directly from a factory or work through a sourcing agent. Both models are legitimate. Both have real trade-offs. The right choice depends on your brand's stage, internal capabilities, and risk tolerance.
Direct sourcing means you identify, qualify, and manage a factory relationship yourself — without an intermediary. You negotiate pricing, manage samples, coordinate production, and handle quality control directly.
Advantages:
Disadvantages:
Direct sourcing works well for brands with an experienced in-house sourcing team, established factory relationships, or a dedicated production manager on the ground in the manufacturing country.
A sourcing agent is an intermediary who connects brands with factories, manages the production process, and provides quality oversight. Agents typically charge a commission of 5–15% on the FOB value of the order, or a flat service fee.
Advantages:
Disadvantages:
| Factor | Direct Factory | Sourcing Agent |
|---|---|---|
| Unit cost | Lower | Higher (commission) |
| Time to first sample | Longer | Shorter |
| Factory vetting | Your responsibility | Agent's responsibility |
| Quality oversight | Your responsibility | Shared |
| Language / culture | Barrier | Managed |
| Dispute resolution | Difficult | Agent has leverage |
| Best for | Experienced brands | Emerging brands |
Going direct makes sense when:
A sourcing agent is the right choice when:
Many brands underestimate the true cost of direct sourcing. Consider:
When you factor in these costs, a sourcing agent's commission often represents good value — particularly in the early stages.
Many established brands use a hybrid model: they work with a sourcing agent to build their initial factory network, then transition to direct relationships for their highest-volume styles once the relationship is proven.
This approach lets you benefit from the agent's expertise and network during the high-risk early phase, while building toward the cost efficiencies of direct sourcing over time.
loomlink operates as a full-service sourcing partner for Canadian apparel brands. We maintain pre-vetted factory relationships across Bangladesh, Vietnam, Portugal, Turkey, and beyond. Our model is transparent: we charge a flat service fee, not a percentage commission, so our interests are aligned with yours.
Book a free consultation to discuss which sourcing model is right for your brand.